GB Art & Photography: Oum Khaltoum in her sneakers

© GB Art & Photography
© GB Art & Photography
© GB Art & Photography

© GB Art & Photography

Ghita Benlamlih of GB Art & Photography is 24 years old and was born and raised in Rabat, Morocco. Benlamlih’s art collages are very popular. Under the label GB Art & Photography she designs digital art works inspired by popular culture. Benlamlih draws her subjects from everyday life and links them to icons and symbols of the Western lifestyle and media.

In 2007 Benlamlih came to Paris to pursue Architectural studies. The young aspiring student will graduate in two months. “I was always attracted to art, architecture, photography, cinema, music, … all the things that demand creativity, ever since I was a little girl. I could never have chosen a “regular” subject, like business or law.”

The young Moroccan needed a way to express herself, but architecture was not enough for her. Benlamlih bought her first single lens reflex camera and started exploring photography, but something was still missing, so she went with painting. But then she found true love during her Photoshop classes. “I noticed that I really liked transforming things, so I started mixing and matching the things I like: painting, photography, fashion, art … and most important of all: stuff from my own culture!” Benlamlih is very proud of being Moroccan. “I want to include Morocco in my work, a country with such a rich culture. I started doing collages with my inspirations: Moroccan and Arabic things, iconic personalities, pop art references, a lot of colours, Arabic calligraphy, strong words and sentences…” Benlamlih’s art collages are very pop art. A form of art that depicts objects or scenes from everyday life and employs techniques used in commercial art and popular illustration.

Benlamlih started her label GB Art & Photography for fun, for her own pleasure, but a friend insisted that she go public. She never expected it to go viral that fast, that people would actually like her work. “I am so thrilled and thankful for all the support, and now I intend to go bigger by editing my work on canvas, on pillows and shirts. I have a lot of ideas, and I am so excited to share it one day with everyone.”

© GB Art & Photography

© GB Art & Photography

© GB Art & Photography

© GB Art & Photography

© GB Art & Photography

© GB Art & Photography

© GB Art & Photography

© GB Art & Photography

© GB Art & Photography

© GB Art & Photography

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